The Problem

40% of startups fail because nobody wants their product.
They spend 6-12 months building, only to discover there’s no market.

What if you could know in 3 weeks?

3-Week Intensive

Structured program to test your idea with real customers before you build anything.

Customer Discovery Framework

Learn how to run interviews that uncover real pain points (not polite feedback).

50 Interview Sprint

We hold you accountable to talk to 50 potential customers. This is where the magic happens.

No-Code Prototype

Build a clickable prototype in Figma, Bubble, or Webflow to test with users.

Go/No-Go Recommendation

After 50 interviews, we tell you: build it, pivot it, or kill it. Honest advice.

Mentor Guidance

Weekly 1-on-1s with a founder who’s been through this.

Community Access (1 Year)

Join the Bricklane community for ongoing support.

Phase 1

Validation (Weeks 1-3)

Goal: Know if your idea is worth building

Week 1:

  • Kickoff: Meet your cohort and mentors
  • Learn customer discovery framework
  • Conduct 15 customer interviews
  • Document insights

Week 2:

  • Refine your value proposition
  • Conduct 20 more interviews (35 total)
  • Identify patterns and pain points
  • Build hypotheses to test

Week 3:

  • Create no-code prototype (Figma/Bubble)
  • Test with 15 final interviews (50 total)
  • Analyze results
  • Decision Point: Go/No-go recommendation

Perfect For

  • You have an idea but no validation
  • You’re not sure if there’s a real market
  • You want to test before investing serious time
  • You’re risk-averse and want data first
  • You’ve built products before that no one used

What Happens After?

Option 1: Your idea validates

Upgrade to MVP Builder or Launch Accelerator

Option 2: Your idea doesn't validate

Option 2: Your idea doesn't validate

Option 3: You're unsure

We help you refine and run another validation sprint.

Frequently Asked Questions

That's fine! You own everything. Take your learnings and build independently.

No, but you get something more valuable: certainty. You'll know what doesn't work and why.

Technically yes, but we don't recommend it. Quality interviews take time. Rushing leads to bad data.