From idea to launch, in 10 weeks.

Apply (5 minutes)

Fill out our short application telling us about:

• Your startup idea
• Your background
• Your biggest challenge
• Why now?

What happens next: We review within 3 business days and send next steps.

Strategy Call (30 minutes)

Book a free 30-minute call with our team.

We’ll discuss:

• Is your idea ready to validate?
• Which program tier fits your stage?
• How the 10-week structure works
• Payment options and next steps

No pressure. Honest advice. Even if you’re not ready, we’ll tell you what to work on first.

Enroll & Prepare (Week -1)

Once accepted:

1. Complete payment (full or payment plan)
2. Get access to pre-program materials
3. Meet your cohort (15 max)
4. Set up tools (Zoom, Slack, project management)
5. Schedule your first mentor session

You’ll receive:

• Welcome packet
• Cohort roster
• Week 1 agenda
• Resource library access

Weeks 1-3 — Validation

Know if your idea is worth building.

Week 1: Customer Discovery

• Mon: Kickoff session (entire cohort)
• Tue: Learn interview techniques
• Wed-Sun: Conduct 15 interviews
• Assignment: Interview notes + insights

Week 2: Interview Sprint

• Mon: Review Week 1 insights
• Tue: Refine interview questions
• Wed-Sun: 20 more interviews (total: 35)
• Assignment: Pattern analysis

Week 3: No-Code Prototype

• Mon: Build prototype (Figma/Bubble/Webflow)
• Wed: Test with 15 final interviews (total: 50)
• Fri: Go/No-go recommendation
• Milestone: Decision point—build, pivot, or stop

Weeks 4-7 — MVP Development (if continuing)

Build and launch your MVP.

Week 4: Technical Planning

• Choose stack (no-code vs. code)
• Match with technical co-founder (if needed)
• Create MVP spec
• Set milestones

Week 5-6: Build Sprint

• Daily standups (async)
• Weekly mentor check-ins
• Build MVP core features
• Technical guidance on demand

Week 7: Beta Launch

• Recruit 20 beta users
• Launch to beta group
• Gather feedback
• Iterate quickly
• Milestone: Beta launched with users

Weeks 8-10 — Launch & Growth

Public launch and early traction.

Week 8: Launch Prep

• PR strategy (if Launch tier)
• Investor deck creation
• Landing page optimization
• Email to waitlist

Week 9: Public Launch

• Launch on Product Hunt
• Social media push
• Press outreach
• Investor intros begin

Week 10: Traction & Fundraising

• Analyze early metrics
• Iterate based on feedback
• Pitch to investors
• Plan next 90 days

Milestone: Publicly launched with paying customers (goal)

Post-Program (Months 4-9)

You get:

• Monthly check-in calls
• Advisor access (email/Slack)
• Continued community membership
• Investor intro support
• Peer accountability groups

Your cohort stays together through a private Slack channel and quarterly reunions

Alumni Forever

Once you graduate:

• Lifetime community access (Launch tier)
• Invitation to alumni events
• Opportunity to mentor new founders
• Preferential Bricklane Card pricing
• Priority support for future ventures