Validate your idea in 3 weeks.
Before you waste months building.
The Problem
40% of startups fail because nobody wants their product.
They spend 6-12 months building, only to discover there’s no market.
What if you could know in 3 weeks?
3-Week Intensive
Structured program to test your idea with real customers before you build anything.
Customer Discovery Framework
Learn how to run interviews that uncover real pain points (not polite feedback).
50 Interview Sprint
We hold you accountable to talk to 50 potential customers. This is where the magic happens.
No-Code Prototype
Build a clickable prototype in Figma, Bubble, or Webflow to test with users.
Go/No-Go Recommendation
After 50 interviews, we tell you: build it, pivot it, or kill it. Honest advice.
Mentor Guidance
Weekly 1-on-1s with a founder who’s been through this.
Community Access (1 Year)
Join the Bricklane community for ongoing support.
Phase 1
Validation (Weeks 1-3)
Goal: Know if your idea is worth building
Week 1:
- Kickoff: Meet your cohort and mentors
- Learn customer discovery framework
- Conduct 15 customer interviews
- Document insights
Week 2:
- Refine your value proposition
- Conduct 20 more interviews (35 total)
- Identify patterns and pain points
- Build hypotheses to test
Week 3:
- Create no-code prototype (Figma/Bubble)
- Test with 15 final interviews (50 total)
- Analyze results
- Decision Point: Go/No-go recommendation
Perfect For
- You have an idea but no validation
- You’re not sure if there’s a real market
- You want to test before investing serious time
- You’re risk-averse and want data first
- You’ve built products before that no one used
What Happens After?
Option 1: Your idea validates
Upgrade to MVP Builder or Launch Accelerator
Option 2: Your idea doesn't validate
You saved yourself 6-12 months and thousands of dollars. Pivot or try a new idea.
Option 3: You're unsure
We help you refine and run another validation sprint.