From idea to launch, in 10 weeks.
Here’s exactly what happens when you join Bricklane.
Step 1:
Apply (5 minutes)
Fill out our short application telling us about:
- Your startup idea
- Your background
- Your biggest challenge
- Why now?
What happens next: We review within 3 business days and send next steps.
Step 2:
Strategy Call (30 minutes)
Book a free 30-minute call with our team.
We’ll discuss:
- Is your idea ready to validate?
- Which program tier fits your stage?
- How the 10-week structure works
- Payment options and next steps
No pressure. Honest advice. Even if you’re not ready, we’ll tell you what to work on first.
Step 3:
Enroll & Prepare (Week -1)
Once accepted:
- Complete payment (full or payment plan)
- Get access to pre-program materials
- Meet your cohort (15 max)
- Set up tools (Zoom, Slack, project management)
- Schedule your first mentor session
You’ll receive:
- Welcome packet
- Cohort roster
- Week 1 agenda
- Resource library access
Step 4:
Weeks 1-3 — Validation
Know if your idea is worth building.
Week 1: Customer Discovery
- Mon: Kickoff session (entire cohort)
- Tue: Learn interview techniques
- Wed-Sun: Conduct 15 interviews
- Assignment: Interview notes + insights
Week 2: Interview Sprint
- Mon: Review Week 1 insights
- Tue: Refine interview questions
- Wed-Sun: 20 more interviews (total: 35)
- Assignment: Pattern analysis
Week 3: No-Code Prototype
- Mon: Build prototype (Figma/Bubble/Webflow)
- Wed: Test with 15 final interviews (total: 50)
- Fri: Go/No-go recommendation
- Milestone: Decision point—build, pivot, or stop
Step 5:
Weeks 4-7 — MVP Development (if continuing)
Build and launch your MVP.
Week 4: Technical Planning
- Choose stack (no-code vs. code)
- Match with technical co-founder (if needed)
- Create MVP spec
- Set milestones
Week 5-6: Build Sprint
- Daily standups (async)
- Weekly mentor check-ins
- Build MVP core features
- Technical guidance on demand
Week 7: Beta Launch
- Recruit 20 beta users
- Launch to beta group
- Gather feedback
- Iterate quickly
- Milestone: Beta launched with users
Step 6:
Weeks 8-10 — Launch & Growth
Public launch and early traction.
Week 8: Launch Prep
- PR strategy (if Launch tier)
- Investor deck creation
- Landing page optimization
- Email to waitlist
Week 9: Public Launch
- Launch on Product Hunt
- Social media push
- Press outreach
- Investor intros begin
Week 10: Traction & Fundraising
- Analyze early metrics
- Iterate based on feedback
- Pitch to investors
- Plan next 90 days
Milestone: Publicly launched with paying customers (goal)
Step 7:
Post-Program (Months 4-9)
You get:
- Monthly check-in calls
- Advisor access (email/Slack)
- Continued community membership
- Investor intro support
- Peer accountability groups
Your cohort stays together through a private Slack channel and quarterly reunions.
Step 8:
Alumni Forever
Once you graduate:
- Lifetime community access (Launch tier)
- Invitation to alumni events
- Opportunity to mentor new founders
- Preferential Bricklane Card pricing
- Priority support for future ventures